Building strong relationships between daycare providers and parents is essential for creating a nurturing and supportive environment for children. When providers and parents work together as a team, it fosters trust, open communication, and a partnership that benefits everyone involved—especially the kids. Here are some practical strategies to help build and maintain strong relationships with the families you serve.

Establish clear communication channels

Communication is the foundation of any strong relationship. From the first interaction, make it easy for parents to stay informed about their child’s day. Use tools like daily reports, parent portals, or apps like LilyPad to share updates, milestones, and reminders. Regularly check in with parents through quick conversations during pick-up or scheduled meetings to discuss their child’s progress.

Consistency is key—parents appreciate knowing when and how they’ll hear from you. Whether through emails, newsletters, or face-to-face updates, maintaining open and predictable communication builds trust and keeps parents engaged.

Listen and show empathy

Parents entrust you with their most precious responsibility—their children. Listening to their concerns, suggestions, or questions with genuine empathy goes a long way in building rapport. Make sure parents feel heard and respected, even in challenging conversations.

For example, if a parent expresses concerns about their child’s development or behavior, take the time to understand their perspective and provide reassurance. Share actionable steps or resources when appropriate, showing that you’re invested in their child’s success.

Centers can also proactively share information with parents and help them understand what teachers are experiencing and how they can support their classrooms.

Involve parents

Creating opportunities for parents to participate in your daycare strengthens their connection to the center. Invite parents to events like open houses, parent-teacher conferences, or seasonal celebrations. Share volunteer opportunities, such as reading stories to the children or assisting with special activities.

For parents with busy schedules, consider simple, inclusive gestures like sharing photos of their child’s artwork or a note about something funny their child said that day. These small touches help parents feel included in their child’s daily experiences.

Commit to transparency

Honesty is critical in building trust with parents. Share updates—both positive and constructive—with openness and clarity. If challenges arise, like a child struggling with behavior or a safety concern, approach the conversation with honesty and a problem-solving mindset.

Parents value transparency; even difficult conversations become easier when they feel you’re acting in their child’s best interest. Demonstrating professionalism and accountability strengthens your credibility and reinforces the partnership.

Keep it about the kids

Parents love hearing about their child’s milestones, big or small. Celebrate their child’s progress, whether learning a new skill, making friends, or simply having a great day. Use newsletters, parent-teacher meetings, or apps to share these moments.

For an extra personal touch, create keepsakes or send home photos of their child’s accomplishments. Showing parents you notice and care about their child’s growth reinforces the bond between provider and family.

Learn what matters to each party

Every family is different, so it’s essential to take the time to learn what’s important to each parent. Ask about their goals for their child, their communication preferences, and what makes them feel appreciated. Tools like a favorites sheet can help you gather insights into how to best support and connect with each family.

Why relationships matter

Building strong relationships with parents isn’t just about creating a better experience for them—it’s about creating a stronger foundation for the children. When parents and providers work together, children feel secure, supported, and ready to thrive. Open communication, empathy, and trust between providers and parents set the stage for a positive and collaborative environment.

Your effort to build relationships with parents will pay off in happier families, smoother communication, and a daycare community where everyone feels valued.